As many of you know, I have had two major careers this far in my life.
My first gig was in marketing for publishers and developers of entertainment software, also knows as computer games. It was fun. I learned a lot. I was passionate about the products, but I was also young and dumb. I’ll leave it at that. Anyway, I wrote press releases and planned aisle-blocking presentations for trade shows.
My next gig was in journalism, for a mainstream media conglomerate. I am now a photojournalist. The mainstream media conglomerate has been my longest employer, at 4 years and counting. I am actually digging it. (I was in entertainment software for 6 years, two of which were self-employed.)
All of this experience gives me a unique viewpoint on a recent current event: one of the more successful gadget blogs, Gizmodo, thought it would be funny to go around the Consumer Electronics Show with a device that acts like the power button on a remote control to turn off a bunch of TVs in mid-presentation. And videotape the prank, and edit it into a music video. And defend it, saying that they’re better than other journalists that go on press junkets and kowtow to the corporations they cover. (Which is also something journalists aren’t supposed to do).
I am not going to link to them. You can google them, if you want.
Gizmodo says that this sort of prank did no harm, and is what irreverent journalism is all about. I disagree.
When journalists are on private property, their behavior can be regulated by the property owners or other authorities. These regulations are the source of much scrutiny by editors, who decide whether the regulations prevent the reporters and photographers from covering the news accurately and responsibly, and whether the regulations infringe upon the rights of the media organization. If so, they don’t cover the event.
As a journalist covering CES, you should ask critical questions. You should note when a company is not forthcoming in their answers. That’s your job. But you can’t shout these questions in the middle of sales presentations that are not open for questions… that’s the equivalent of what Gizmodo did, though they did far worse.
“Culture Jamming” is incompatible with true journalism, which is the accurate reporting of what happened, not making things happen and then reporting on them.
So, Gizmodo: if I ever find myself in marketing and PR again, I will make sure my organization doesn’t work with yours.
Technorati Tags: gizmodo, CES, macworld